Blog

Straight answers about the modern web.

What websites really cost, how AI engines pick businesses to recommend, why sites decay — written in plain English, with no invented statistics and no scare tactics.

AI SearchJul 20266 min

AI search is already sending customers — to you or your competitors

People ask ChatGPT 'who's the best plumber near me?' and take the first answer. Here's how AI engines decide which businesses to recommend — and what your site needs to be one of them.

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PerformanceJun 20265 min

Why your website gets slower every year — and what maintenance actually means

Your site was fast when it launched. Then plugins piled up, images bloated, and links broke. Websites decay — here's what actually causes it and what real maintenance looks like.

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PricingJun 20266 min

What a small business website really costs in 2026

Between free builders, $5,000 agencies, and mystery retainers, website pricing is deliberately confusing. Here's an honest breakdown of what you're paying for at every price point.

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AEOMay 20267 min

Schema, llms.txt, and how AI engines actually read your website

AI engines don't 'browse' your site — they parse it. A plain-English tour of the invisible layer (schema markup, llms.txt, static HTML) that decides whether AI can cite you.

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Local SEOMay 20265 min

Local SEO in the AI era: your Google Business Profile matters more, not less

AI didn't kill local SEO — it raised the stakes. AI assistants lean heavily on Google Business Profile data, so the unglamorous basics now feed two systems at once.

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